About the Association
Promoting and improving the motorcoach industry of Alabama through the collective efforts of its members, and enhancing the safety and image of motorcoach travel in our state.
Why AMA exists
The tour and charter motorcoach business is a major part of Alabama's hospitality economy.
Members benefit from the lobbying and research the Association does on behalf of the industry, from legislation the Board promotes in Montgomery, and from a professional association management team with over fifty years of combined motorcoach experience.
AMA also keeps close relationships with other state motorcoach associations and tourism partners, and is part of the Southeastern Regional Motorcoach Operators Coalition, which brings operators from thirteen states together each year to tackle shared industry issues.

Codes of ethics
Every Operator, Tour Operator and Associate member signs a code of ethics when applying. AMA members hold themselves to the highest professional standards, treating customers and each other with honesty, integrity and accuracy.
Operator Code of Ethics
- Adhere to the professional standards of the AMA and work to further its goals.
- Conduct all business with integrity, sincerity and accuracy in an open and forthright manner.
- Act with integrity in financial dealings with the public and with service providers.
- Operate in a way that protects the public and promotes the image of the industry.
- Keep all licenses, permits and operating authority current.
- Comply with all articles of the AMA bylaws.
Submitted with the application, certificate of operating authority (state and federal), insurance certificate and dues.
Tour Operator Code of Ethics
- Adhere to the professional standards of the AMA and work to further its goals.
- Conduct all business with integrity, sincerity and accuracy.
- Act with integrity in financial dealings with the public and with service providers.
- Build consumer and public confidence in the industry.
- Keep license, insurance and state registration current.
- Comply with all articles of the AMA bylaws.
Submitted with the application, business license, federal ID, dues and two letters of recommendation from current members.
Associate Code of Ethics
- Adhere to the professional standards of the AMA and work to further its goals.
- Conduct all business with integrity, sincerity and accuracy.
- Operate in a way that protects the public and promotes the image of the industry.
- Maintain quality in products and services offered to motorcoach travelers.
- Comply with all articles of the AMA bylaws.
Submitted with the application, dues and two letters of recommendation from current members.
Bylaws
The AMA bylaws set out how the Association is organized, who can join and how the Board is elected.
Scope and purpose
To promote and improve the motorcoach industry of Alabama through the collective efforts and activities of its members and to enhance the safety and image of motorcoach travel in Alabama.
Offices
The principal office of the AMA is located at the address of the Executive Director, or another location designated by the Board of Directors. The registered office required by Alabama law may be, but need not be, the same as the principal office.
Operator members
Open to Alabama motorcoach owners and operators who are certified to do business in Alabama, qualified under federal and state operating authority, properly insured, and who have signed the Operator Code of Ethics. The Board may request a credit check.
Associate members
Open to any business that has supplied products or services of interest to operator members for at least one year, does not own or operate motorcoaches, has two letters of recommendation from current members, and has signed the Associate Code of Ethics.
The complete bylaws will be available here as a downloadable PDF.
Life Members
Honored for their lasting service to the Association and the industry.
- Bill Tilton
- Charles Payne
Meet the people leading AMA
Officers, directors, associate representatives and committees.