The Driving Heart of Alabama

The Alabama Motorcoach Association brings together the operators, tour planners and travel partners who move groups across our state, and works to keep motorcoach travel in Alabama safe, strong and respected.

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Crowd gathered on the lawn at a Tuscaloosa outdoor concert at sunset

Regional Meeting host city, Tuscaloosa

Members meeting across a table at the marketplace

Member Directory

Search operators, tour operators and associates by type or location.

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Speaker presenting to a full room at the regional meeting

Events Calendar

Meetings, marketplaces and registration, all in one place.

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Award presentation at the regional meeting

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Operator, Associate and Industry Partner plans.

Plans and benefits

Members on a rail excursion during the regional meeting

Members gathered on an observation platform

Stronger together on every road

AMA exists to promote and improve the motorcoach industry of Alabama through the collective efforts of its members, and to enhance the safety and image of motorcoach travel in the state.

The tour and charter motorcoach business is a major part of Alabama's hospitality economy. Members benefit from the lobbying and research the Association does on behalf of the industry, and every member signs a code of ethics when they join.

More about AMA

Associates presenting to operators at the AMA Marketplace

The Annual Meeting and Marketplace

Operator buyers and travel industry sellers from across the country, together for one-on-one tour itinerary planning.

Operators are seated in booths while associates visit and give a five-minute presentation about their destination, attraction or service. Add educational sessions, awards and evening events, and it is the most valuable few days on the AMA calendar.

Events and meetings Sponsorship opportunities